In 2012 my first book (in Dutch) 'Marketing Kassa' was published. Followed by the updated English version
'YES! Accountable Marketing'.
Both books inform you why organizations need accountability, how to set the right measurements, understand the of Pre / Post Marketing ROI Process and how to calculate the (incremental) ROI for your marketing strategies.
And Yes! I also show you what the accountability of accountable marketing can be in your organisation too!