Michiel van de Watering Personal Homepage

In 2012 my first book (in Dutch) 'Marketing Kassa' was published. Followed by the updated English version

'YES! Accountable Marketing'.

Both books inform you why organizations need accountability, how to set the right measurements, understand the of Pre / Post Marketing ROI Process and how to calculate the (incremental) ROI for your marketing strategies.

And Yes! I also show you what the accountability of accountable marketing can be in your organisation too!

Is accountability of marketing important for your company?

Accountable Marketing Expert

Ever since my study at Hotelschool The Hague I fell in love with Marketing. Working in several marketing (related) jobs and assignments, I learned that it is not always clear what Marketing's added value to the company's bottom line is. In order to fix this gap, I founded in 2004 Accountable Marketing.

I provide coaching, training and advise to management teams and senior marketers to proof and present the results delivered by marketing.

Click on the button to find out more what accountability of marketing means for your company.

thexton armstrong utrechtse heuvelrug, vallei en rijn

Sinds eind 2012 ben ik aangesloten bij de Franchise organisatie thexton armstrong. Ik werk in de 'driehoek' Barneveld - Nieuwegein - Wageningen met MKB ondernemers en hun teams samen. Meestal ligt er aan de basis van deze samenwerking, één van de volgende drie vragen van de ondernemer:

Ik wil/moet mijn bedrijfsvoering verbeteren
Ik wil mijn bedrijf laten groeien
Ik wil (op termijn) mijn bedrijf verkopen

Klik op onderstaande knop om naar de website van Thexton Armstrong te gaan.

Enjoy life to the max!

Naar de firm site van Thexton Armstrong Utrechtse Heuvelrug, Vallei en Rijn

Homepage of Accountable Marketing Expert