Michiel van de Watering Personal Homepage

In 2012 my first book (in Dutch) 'Marketing Kassa' was published. Followed by the updated English version

'YES! Accountable Marketing'.

Both books inform you why organizations need accountability, how to set the right measurements, understand the of Pre / Post Marketing ROI Process and how to calculate the (incremental) ROI for your marketing strategies.

And Yes! I also show you what the accountability of accountable marketing can be in your organisation too!

Is accountability of marketing important for your company?

Accountable Marketing Expert

Ever since my study at Hotelschool The Hague I fell in love with Marketing. Working in several marketing (related) jobs and assignments, I learned that it is not always clear what Marketing's added value to the company's bottom line is. In order to fix this gap, I founded in 2004 Accountable Marketing.

I provide coaching, training and advise to management teams and senior marketers to proof and present the results delivered by marketing.

Click on the button to find out more what accountability of marketing means for your company.

thexton armstrong utrechtse heuvelrug, vallei en rijn

Sinds eind 2012 ben ik aangesloten bij de Franchise organisatie thexton armstrong. Ik werk in de 'driehoek' Barneveld - Nieuwegein - Wageningen met MKB ondernemers en hun teams samen. Meestal ligt er aan de basis van deze samenwerking, één van de volgende drie vragen van de ondernemer:

Ik wil/moet mijn bedrijfsvoering verbeteren
Ik wil mijn bedrijf laten groeien
Ik wil (op termijn) mijn bedrijf verkopen

Klik op onderstaande knop om naar de website van Thexton Armstrong te gaan.

Enjoy life to the max!

Naar de firm site van Thexton Armstrong Utrechtse Heuvelrug, Vallei en Rijn

Homepage of Accountable Marketing Expert

Visualize the talents of you(r employees) with the ME.scan

No one can look into your head and see what you are thinking or see what your dreams are. Others only see your outside; how you behave, what you say about yourself and what behavior you do not show at all.

Can you decide how you behave and what you think or feel?

That question is easy to answer. Almost everything that goes on in your head takes place in your subconscious. 95% (!) of what you do, you do unconsciously and in your behavior you mainly follow fixed patterns in what you think or feel.

Common tests mainly look at behavior. You are asked questions or statements and you indicate how you view yourself. For example: do you think you are a good leader or not? Are you very creative or very precise? This self-image is interesting and useful, but it does not show where your behavior comes from, or what your subconscious motivations really are. It also does not show where there is still a part of yourself that still needs to be developed. We call this your talent, your natural (and often untapped, undiscovered) potential.